Why?
Because most of the new followers you gain from a viral post aren’t authentic followers. They’re there for the moment — not for the journey.
And it almost never translates to meaningful growth in sales, commissions, or community.
Think about it:
How many times have you hit the "like" or "share" button on something cool?
(We love when people do that for our work, by the way.)
But how often do you go deeper — check out their website, buy from their shop, read their blog, or really follow along?
Rarely ever, right?
And when I think about the posts or reels that actually made me want to dig deeper... they weren't the viral ones.
They were the ones that felt real. Personal. Honest.
That’s where the real magic happens.
It’s easy to think that building an audience is a numbers game — but it’s not.
As a creative, what you truly want isn’t just big numbers.
You want true connection.
You want followers who care about your work.
You want buyers and collectors who value what you create.
Because let’s be honest — how many times have you made something, put your heart into it, and then felt a little nervous when it sold, wondering, "Will they even appreciate this?"
That’s the part of being a maker that isn’t talked about enough.
Connection matters.
Feeling seen and valued for what you create — that matters.
Going viral is wonderful in the moment — and don’t get me wrong, I still celebrate when it happens!
But does it move the needle?
(No, not the felting needle — although I'd love that too. 😉)
I’m talking about the needle that really tracks your business growth. Your true progress. Your meaningful connections.
Focus on what moves that needle.
Focus on the people who show up for you even when you’re not trending.
Because in the end, that’s what builds a creative business (and life) you actually want to wake up to every day.
Talk soon,
Christie
P.S. If you ever feel like shouting into the void, just know — I see you. Keep creating. You’re building something real, and it matters.
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